Briefly: Elon Musk’s former Twitter platform X is struggling so as to add new each day energetic customers (DAUs), and it is partly as a result of competitors it is going through from Meta’s rival social media app Threads. X’s variety of DAUs within the second quarter of 2024 rose simply 1.6% in comparison with the identical interval a yr earlier.
In accordance with figures seen by the Monetary Occasions, the variety of DAUs on X within the second quarter of this yr was 251 million.
The Occasions notes that X’s year-on-year development charge has been falling since Musk took over in October 2022, reaching a low of 1.6% in Q2 2024 – X had 247 million customers within the second quarter of final yr. In Q2 2020, X’s variety of YoY DAUs jumped an enormous 33.8%.
A part of the explanation X is struggling so as to add important numbers of recent customers stems from the competitors it’s going through from Threads. Meta’s Twitter-like expertise attracted over 100 million customers inside one week of launch, making it the fastest-growing app ever. Engagement has been down since then, although it was reported in February that the Threads app’s each day downloads had doubled and even tripled X’s over the earlier three months.
Threads does nonetheless have a approach to go earlier than it catches X by way of customers. Mark Zuckerberg says his platform has 175 million month-to-month energetic customers, whereas X claims to have 600 million MAUs. Threads is estimated to have simply 38 million each day energetic customers, too.
X has undergone loads of modifications since Musk took over, which embrace him eliminating the moderation groups and providing verified ticks to anybody prepared to pay. He additionally managed to harass departing advertisers by telling them to “go f*ck yourselves,” although he later claimed this was extra about freedom of speech.
X additionally has an issue with bots and faux tales. Late final yr, the European Union recognized the location because the social media platform with the best ratio of misinformation/disinformation posts.
