Vevo’s Artists To Watch listing alerts begin of ‘tipping season’ – and offers distinctive video promo platform for brand new cohort of attainable future stars
Even earlier than 2024 is formally Wrapped up, 2025 is already nudging its option to centre stage, with immediately’s launch of the primary main Subsequent Large Factor tip listing from common lead-off retailers, Vevo.
The corporate’s DSCVR Artists To Watch line-up has simply been introduced (see beneath), that includes 18 up-and-coming artists from world wide who will now be plugged right into a well-established (that is ATW’s eleventh yr) promotional programme.
The phrase ‘Watch’ is well-chosen, with all of the artists benefiting from two bespoke performances from every artist, shot completely for Vevo.
Saying the 2025 line-up, Vevo’s SVP, Content material, Programming & Advertising and marketing, JP Evangelista, stated: “Our annual DSCVR Artists to Watch listing epitomizes the curatorial experience and editorial help Vevo provides rising artists to assist them break by.
“Whereas we offer this help for artists each day, the choice course of for this predictive listing particularly requires a particular mixture of artwork and science on a world scale. Our seasoned staff of tastemakers diligently comb by every submission throughout all genres, taking a look at varied tendencies and datasets, whereas additionally tapping into their musical instincts.”
“Making our aggressive listing isn’t any simple feat. Congratulations to this subsequent class of future stars from world wide”
JP Evangelista, Vevo
Added JP Evangelista: “Along with the listing, the unique dwell performances that we shoot with these artists within the Vevo studios assist them construct and diversify their visible catalog for additional publicity. Making our aggressive listing isn’t any simple feat. Congratulations to this subsequent class of future stars from world wide!”
Artists to look on earlier ATW lists included Sam Smith (2014), James Bay (2015), Raye (2017), Billie Eilish (2018) Lewis Capaldi (2018), Remi Wolf (2021), Ice Spice (2023) and Chappell Roan (2024), who has been named Vevo’s DSCVR Artist of the 12 months.
Evangelista stated: “Yearly, in celebration of Vevo’s Artist to Watch listing, we award one stand-out artist the title of Vevo’s DSCVR Artist of the 12 months. They need to embody all the pieces a couple of profitable DSCVR Artist to Watch: drive, stage presence, character, a kaleidoscopic inventive imaginative and prescient, a sound that’s distinctly their very own, and (maybe most significantly) a particular and simple reference to a world viewers.
“Chappell is an absolute supernova of joyful pop music, and all through the previous yr, we’ve had the pleasure of watching her take the world by storm. From record-breaking units on the most legendary festivals, to a sold-out worldwide tour and the discharge of an album that gave a voice to so many – we all know that is only the start. Her ascent to fame will little doubt be in historical past books, and we’re so honored to have been even a small a part of it.”
Over the subsequent few weeks, MBW will companion with Vevo to showcase every of this yr’s Artists To Watch.
